How elite entrepreneurs use tomorrow’s value to sell today.
Never start with today’s price. Start with the future price.If the estate will be ₦80M next month, that’s the first price they should hear. Let the expensive part set the…
What luxury brands know that keeps them sold out for years.
Sales is not about numbers. It’s about imagination.Before you mention price, let your client picture themselves inside the estate you’re talking about. Paint the experience. Show them how the property…
If you don’t know these stages, you’re already operating blind.
Every business goes through stages, and each stage demands something different.The cycle is simple but powerful: Seed Startup Early Growth Later Growth Expansion Maturity Revitalization Exit At the seed stage,…
The dangerous mistake every first-time founder makes.
Too many entrepreneurs confuse startups with companies. They believe that once they register with CAC, they’re automatically running a “company.” That mindset is dangerous. A startup is not a small…
Why the right move at the wrong time kills your business.
The biggest mistake entrepreneurs make is doing the wrong thing at the wrong stage. At the seed stage, you should be researching and raising funds, not chasing customers. At the…
The only protection against being wiped out by your competitors.
Decline is inevitable in every industry. The only insurance is innovation.Innovation doesn’t always mean inventing something new. Sometimes it means packaging the same value in a new way. Podcasts didn’t…
How the shift from print to digital rewrote the rules of influence.
Imagine raising billions today to build the biggest newspaper company.. You will still fail. Not because you lack capital, but because the medium has declined. People no longer buy print…
The unspoken law of survival in today’s cutthroat markets.
Every industry goes through a cycle. When it reaches the decline phase, most businesses shut down. The only ones that survive are those that innovate. At this point, the rules…
Why nobody buys until this invisible pressure is applied.
One of the worst mistakes in sales is using open-ended timeframes. Saying now is weak, because now can mean this month, this quarter, or even this year. Specificity creates urgency.…
The art of selling without ever discounting a single naira.
The most effective entrepreneurs know how to build demand for their products before mentioning the price. When you sell vision first, you make the customer imagine themselves already enjoying the…
Why lowering your price is the fastest way to bankruptcy.
Business owners who start conversations with price set themselves up for failure. Why? Because once price becomes the center, the customer compares you with the cheapest option in the market.…
Why your pitch should never start with numbers if you want the deal.
Price is the easiest thing to talk about in business. But the mistake many entrepreneurs make is starting there. If you lead with price, you reduce your product to numbers.…