The secret sales insight nobody in business school teaches you.
It’s common for salespeople to believe that the more they know about a product, the easier it is to sell. They pile up details, rehearse presentations, and hope that information…
Why irresistible offers close deals faster than charm or skill.
There’s a story that perfectly captures the power of a good offer. A young man made ₦60 million in sales, on his very first attempt. He had no prior track…
The hidden key to scaling without chaos or collapse.
When your business reaches maturity, inspiration is no longer your greatest asset standardization is. You’ve already validated your product. You’ve proven the model works. Now the question is: can you…
How to use proof of concept as rocket fuel for scaling.
Validation is not the finish line. It is the green light.After you've seen a problem and solved it, then tested your product and seen that people need it. You have…
The ugly truth about why investors laugh at most startup plans.
No matter how rich you are, business plans don’t guarantee success. In fact, 99.99% of business plans fail at first contact with the market. Why? Because most plans are based…
The thin line that decides if your startup survives or dies.
Business plans are full of assumptions. Startups are where those assumptions are tested. At the startup stage, you don’t yet know if your idea can stand in the market. You…
Ignore this one principle and your growth will collapse overnight.
At the growth stage, only one word matters, push. Push for visibility. Push your marketing. Push your distribution. Push for more sales.Validation tells you that your product works. Growth requires…
What separates struggling founders from those who explode with sales.
Business runs in stages. First, you validate. You confirm the product works and the market wants it. But once validation is complete, the game changes. This is not the time…
The single shift that makes or breaks your entrepreneurial journey.
Here’s the difference: A startup is built on assumptions. A company is built on validation. When you’re still a startup, everything is uncertain. You assume the need exists. You assume…
Why passion blinds more entrepreneurs than it empowers.
The fastest way to kill your business is to fall in love with your first idea. Most startups don’t die because of lack of money. They die because the founders…
The transformation every founder dreams of but few achieve.
The transition from startup to company is one of the most important moments in business. A startup is fragile. It is searching for a model. It is testing assumptions. It…
The real reason startups burn cash and how to shorten the search.
A startup is not a company. A startup is on a search. You are searching for two things as a startup: A repeatable model – something that works year after…