Why nobody buys until this invisible pressure is applied.
One of the worst mistakes in sales is using open-ended timeframes. Saying now is weak, because now can mean this month, this quarter, or even this year. Specificity creates urgency.…
The unspoken law of survival in today’s cutthroat markets.
Every industry goes through a cycle. When it reaches the decline phase, most businesses shut down. The only ones that survive are those that innovate. At this point, the rules…
How the shift from print to digital rewrote the rules of influence.
Imagine raising billions today to build the biggest newspaper company.. You will still fail. Not because you lack capital, but because the medium has declined. People no longer buy print…
The only protection against being wiped out by your competitors.
Decline is inevitable in every industry. The only insurance is innovation.Innovation doesn’t always mean inventing something new. Sometimes it means packaging the same value in a new way. Podcasts didn’t…
Why the right move at the wrong time kills your business.
The biggest mistake entrepreneurs make is doing the wrong thing at the wrong stage. At the seed stage, you should be researching and raising funds, not chasing customers. At the…
How thriving businesses suddenly collapse when they miss this signal.
The riskiest move in business is not the risk of starting. It’s the risk of starting in the wrong season. Industries don’t stand still. They evolve, mature, and eventually decline.…
Why your pitch should never start with numbers if you want the deal.
Price is the easiest thing to talk about in business. But the mistake many entrepreneurs make is starting there. If you lead with price, you reduce your product to numbers.…
Why lowering your price is the fastest way to bankruptcy.
Business owners who start conversations with price set themselves up for failure. Why? Because once price becomes the center, the customer compares you with the cheapest option in the market.…
The art of selling without ever discounting a single naira.
The most effective entrepreneurs know how to build demand for their products before mentioning the price. When you sell vision first, you make the customer imagine themselves already enjoying the…
Why your timing matters more than your talent in business survival.
Every industry runs in cycles. No matter the sector, the pattern is the same. It begins with the first stage which is the emerging phase, then the advancing phase, before…
The key moves that separate survivors from casualties in business growth.
The emergence of any industry feels chaotic. But the goal is to survive long enough to experience the advancement phase.In advancement, things begin to work. Regulations come in and this…
Why companies die even with cash in the bank and how to escape the trap.
Every industry has a cycle, emerging, advancing, and declining. If you don’t study the cycle of your industry before entering, you set yourself up for failure. You can make money…