The unseen forces that decide whether your company thrives or dies.
Employment decisions are not just about skills. They are about strategy, and even more about timing. GTBank shows us this. At a stage when they needed growth, they didn’t hire…
How one counterintuitive decision disrupted the Nigerian banking industry.
Most people think GTBank won by style, branding, or orange color. The truth is, they won by strategy. They shifted their model when others stayed stuck. While older banks were…
The genius long-term move that turned a campus strategy into a national empire.
Employment goes beyond CVs and qualifications. Sometimes, it’s about timing and strategy.GTBank understood this when they wanted to rise above Zenith and others. Instead of chasing the wealthy, they chased…
The parallel between human growth and company growth no one talks about.
Life is in phases. Men are in sizes. And business follows the same rhythm. At the early stage, money is the goal. At the later stage, legacy is the goal.…
Why the risks you take at 25 could ruin you at 55.
The boldest businesses are usually built by young men. Why? Because they can afford to risk everything. But as age increases, so does caution. A 60-year-old founder won’t gamble the…
The fascinating link between life stage and entrepreneurial risk-taking.
A man in his 30s is hungry for money. A man in his 60s wants to protect his empire and leave a good legacy. That shift in priorities changes everything,…
How to test wild ideas without burning your reputation.
Every company needs innovation, but not every experiment should carry your company’s name. That’s why smart businesses run experiments outside their brand house. They spin off small ventures, test ideas,…
The secret labs where billion-dollar companies break all the rules.
When you hear that a multinational has acquired a small coffee shop, don’t be too quick to believe it was random. Most times, the shop was part of their hidden…
The clever way giants protect their brand while testing risky ideas.
Nobody tests a nuclear bomb in the middle of the city. It’s the same in business. When companies want to test a risky idea, they don’t attach their main brand…
The boring secret behind every company that lasts 50 years or more.
A mature company doesn’t run on luck, mood, or sudden inspiration. It runs on systems.At this stage, every operation must be predictable. Hiring. Training. Production. Delivery. Marketing. Everything. The client…
Why chasing ideas at the wrong time can kill your business dreams.
Too many entrepreneurs destroy mature businesses because they confuse inspiration with innovation. At the startup stage, inspiration matters. At the maturity stage, it can be dangerous.If you keep forcing new…
The jaw-dropping business principle Africa’s richest man teaches without saying a word.
When you hear Dangote Refinery is worth $20 billion, don’t assume it’s because of the revenue it generated. For the first five years, it generated nothing, absolutely zero naira. But…