The clever way giants protect their brand while testing risky ideas.
Nobody tests a nuclear bomb in the middle of the city. It’s the same in business. When companies want to test a risky idea, they don’t attach their main brand…
The boring secret behind every company that lasts 50 years or more.
A mature company doesn’t run on luck, mood, or sudden inspiration. It runs on systems.At this stage, every operation must be predictable. Hiring. Training. Production. Delivery. Marketing. Everything. The client…
Why chasing ideas at the wrong time can kill your business dreams.
Too many entrepreneurs destroy mature businesses because they confuse inspiration with innovation. At the startup stage, inspiration matters. At the maturity stage, it can be dangerous.If you keep forcing new…
The smarter metric that reveals whether your business is truly growing.
Revenue is not the only yardstick of success. A company can be valuable long before it makes a single sale. Think about Dangote Refinery, for years, it wasn’t refining, selling…
The jaw-dropping business principle Africa’s richest man teaches without saying a word.
When you hear Dangote Refinery is worth $20 billion, don’t assume it’s because of the revenue it generated. For the first five years, it generated nothing, absolutely zero naira. But…
The dangerous lie that makes founders feel rich while their companies rot inside.
Too many entrepreneurs measure their success by how much revenue they are making today. But revenue only comes when value is sold. A company can create value for years before…
Why buying land without proper documentation will explode in your face sooner than you think.
There is a product in Nigerian real estate that is quietly dying, yet people are still rushing into it untitled land. New companies are opening every day just to sell…
The brutal trade-off every serious entrepreneur must face.
Every business faces a choice, temporary pain or permanent collapse.Selling untitled land gives you quick money, but how sustainable is it? With one simple regulation, one clampdown, and everything vanishes.Shifting…
The overlooked advantage that keeps companies alive when others crash.
Transitioning away from untitled land will break your rhythm. It will test your patience. It may even make you doubt yourself, but that is the price of stability. For us,…
How one hard choice nearly broke me but ended up securing my company’s future.
Real estate without titles looks sweet in the beginning. Inflows every day. ₦1M here, ₦800k there. You experience unending flow alerts that never stop. But that sweetness hides behind great…
The new reality shaping Nigeria’s property market and why you can’t ignore it.
The future of real estate belongs to titled land.Untitled land may look cheap today, but it will cost you tomorrow. Market awareness is rising and Government policies are tightening. Meanwhile,…
The hidden legal trap that wipes out real estate companies overnight.
Many developers still believe selling untitled land is the fastest way to cash out. Cheap to acquire, easy to market, quick to flip, but that’s a dangerous illusion. Government regulation…