The underestimated sales hack that makes clients say yes.
Sales is not always about price. Sometimes it’s about positioning. Telling a client, “Inspection normally costs ₦50,000, but I’ve covered it for you,” does two things: It makes them feel…
Why most calls never convert and how to fix it in minutes.
A sales call has three stages: before the call, during the call, and after the call. Before the call: Equip yourself with knowledge. Confidence comes from preparation. During the call:…
How invisible deposits of trust turn into million-naira deals.
Every interaction with a client is either a deposit or a withdrawal from their emotional bank account. When you do something extra for them, like waiving an inspection fee they…
The five questions to answer before making any sales call.
The worst call you can make is a call you are unprepared for. Before you dial that lead, you must equip yourself with proper product knowledge. The hardest product to…
The mistake that wastes thousands of hours in every sales team.
Many people confuse leads with prospects. They are not the same. A lead is just a contact, a phone number, an email, someone you can reach. But until that person…
The golden rule that makes real estate clients trust you instantly.
Customers are not buying land. They are buying peace of mind. If you tell a client about square meters and location, but you can’t explain why demolitions happen and how…
The edge top consultants use to win deals competitors can’t touch.
Product knowledge answers “What is this?” Industry knowledge answers “Why does this matter?” The biggest deals are closed by people who can connect both. When a buyer says, “I heard…
What actually convinces people to buy (hint: it’s not your facts).
Knowing the details of your product is good. But it will never be enough. Why? Because buyers are not only asking, “What is this property?” They are also asking, “What…
Why 90% of sales calls fail before they even begin.
Don’t call people until you have an offer to make. It doesn’t matter how warm your voice sounds, how fluent your pitch is, or how convincing your reasoning feels. If…
Why clarity of value always beats length of explanation.
Many salespeople think their job is to explain, educate, and overcome objections. Yes, those things matter, but they are not close. The real close happens when the offer is laid…
What salespeople get wrong about why clients actually say “yes.”
You can talk all day. You can answer every question. You can speak perfect English and sound polished on the phone. But none of that closes sales. What closes sales…
Why the perfect pitch still loses if the offer is weak.
Some salespeople spend hours memorizing product features. They build long, elaborate presentations, thinking that facts will win the customer over. But here’s the reality, a weak offer will ruin even…